Wednesday, August 31, 2011

Toyota’s influences on Commercial Aviation

Your thinking, “what has Toyota got to do with my airline travel”. It’s not the airplane ride as much as it is the processes the planes use to fly from here to there. The Federal Aviation Administration (FAA) relies on a crucial component of the Toyota Production System (TSP) to efficiently move airplanes across the U.S. and abroad. It’s called a Kanban. The best way to grasp this concept is by example.
You are a successful business executive preparing for a flight from Boston to California for a number of excruciating sales meetings.  Seated comfortably in first class you are franticly making last minute changes to your power point presentation on the previous month’s sales. While you’re doing that the captain and first office are busy receiving their departure Kanban from the FAA. It sounds something like this,
First Officer , “Boston Departure, American 727 Heavy, IFR to Los Angeles, Flight plan on request, We are ready to copy
      Boston departures response, “American 747 Heavy, Boston departure, you are cleared to Los Angeles airport Via radar vectors, Boston VOR, Putnum VOR, then as filed. Climb and maintain 5,500 expect, Flight level 25 thousand 10 minutes after, Squawk 4562, departure frequency 125.350. Call ground point 95 when ready for pushback
The above dialog is called a clearance. In it the FAA issues the flight a Kanban. In this instance Squawk 4562 is what I am referring to. This will make a bit more sense when you consider the formal definition of the term Kanban.
Kanban is a Japanese word for signboard or billboard. It is a signal that indicates the rate  inventory is being consumed verses the demand for the finished product. Optimizing this match leads to less waste and inventory space. Accomplishment of that goal frees up capital that was earmarked for inventory and materials. Toyota motors corporation has refined the technique to the point where they constantly via for first place in the American car industry.  So what has all of this got to do with airplanes?
Picture a number of planes at all the gates (refer to the airport diagram below) at Boston’s Logan Airport. The production goal is to move the planes from the gates to the runways via the taxiways and then through the national airspace all the while adhering to the strictest of timelines. The longer the planes wait the less profitable the aviation industry is as a whole (see end note on economic impact of aviation).
The diagram reveals the complexity of the production process of moving planes on the ground. The arrows in the diagram depict movement of a plane from Terminal E to Runway 33L to prepare for takeoff. Once the plane is given permission to leave the terminal it has to travel along taxiway’s B & C, across runways 4L & 4R, back along taxiway C, across runway 27 then to the departure end of runway 33L were it waits for permission to “take” the runway for takeoff. When you consider the number of planes that want to leave at or around the same time, you can see that the process would be much more difficult without the effective use of some sort of  Kanban.
(Portion of production goal depicted by red arrows)
The Kanban in this example, squawk 4562,  is an electronic code that the pilot enters into a radio transponder which emits a signal that allows FAA radar observers to follow the planes progress on the ground and in the air. Once the plane becomes airborne the Kanban helps sequence arrivals.
Consider the following diagram which depicts flights throughout the United States. This particular snapshot depicts flights that occurred at noon on 29 August 2001. It is not too hard to imagine more than one airplane arriving at Boston at the same time. Let’s assume for argument’s sake that a 350 passenger jumbo jet is arriving at about
(Obtained from National Air Traffic Controllers Association Website)
the same time a nimble ten passenger corporate jet is approaching.  The FAA sees occurrence which is depicted on their radar as unique transponder squawks. An analysis of the transponders reveals the fact that the smaller plane can land on a shorter runway.  With this information the FAA can maximize the runway inventory by utilizing runway 33R (see airport diagram above) for the nimble jet and 33L for the jumbo allowing both planes landing simultaneously.
You might be thinking this sort of signal is great for airplanes but of no use in your industry. If you are thinking that then you would be wrong. Remember a Kanban is any signal that helps you reduce inventory by matching it to demand. The diagram below is an example of a simple yet very efficient Kanban. It is a whiteboard with sticky notes attached. Let’s imagine this Kanban is being utilized in an environment that develops medical equipment. Project managers might use columns to designate the stages of development for a new device, the requirement for technicians and professionals to develop the product and the projected demand for the product. In this example the inventory is the human capital needed to develop a new piece of equipment. For the company to maximize money it must allocate human inventory as a production company would allocate raw materials.  The white board indicates at a glance the disposition of inventory verses demand. If there are numerous Kanbans associated with a low demand column, managers can redirect resources to where they are better served.
(Reference: (Skarin, 2009))
To conclude a Kanban or signboard can be a very effective method in matching inventory to demand for that inventory. The thing to remember when developing a Kanban system is it must relate inventory to demand somehow. In our airplane example the FAA observes the transponder Kanbans on radar scopes that plot them relative to the airports, runways, taxiways and gates. When a radar operator sees to many Kanbans forming in a given location as was the case with the 350 passenger jumbo and the nimble corporate jet, he manipulates the process to maximize the inventory. In the jumbo and nimble jet example the FAA directed the planes to parallel runways and allowed them to land simultaneously which maximized the use of runway space available. Kanban can also be as simple as a white board and sticky notes as detailed in our medical development example (See endnotes for other examples).  As you can see a Kanban can be very useful no matter what the industry. The requirements are simple. You need some sort of visual signaling device. Once you have determined the signaling device, determine your inventory requirement and list your demand for finished product. Then show the relationship between the two verses the time required to complete the process. Who knows, maybe your mastery of the Kanban system will give you the business advantage you need to withstand the onslaught of competitors in your industry.
References:
Federal Aviation Administration. (n.d.). Flight Information. Retrieved August 2011, from Federal Aviation Administration: http://www.faa.gov/air_traffic/flight_info/
H, K. (2009, November 18). Kanban kick-start example. http://www.crisp.se/kanban/example.
Sabre Inc. (2011, August 29). Flight Explorer - United States. Retrieved August 29, 2011, from NATCA: http://www.natca.org/flight-explorer/united-states.aspx
Toyoda, E. (n.d.). Eiji Toyoda on the Roots of TPS. Art of Lean, Inc., www.ArtofLean.com, pg 1-7.
Endnote:The economic output of civil aviation in 2009 was $1.225 trillion. This amounted to 5.2% of the GDP and contributed 10.9 million jobs to the U.S. economy. (Source: FAA Air Traffic Organization, The Economic Impact of Civil Aviation on the U.S. Economy, December 2009)


Wednesday, May 25, 2011

Location, Location, Location - Web Traffic and the Gobsmacked Entrepreneur


Location, Location, Location
Web Traffic & Gobsmacked Entrepreneurs
by Stephen Moran, PLS, MBA
http://www.moransurveying.com/
http://pbc62.blogspot.com/


Location, location, location is an often used phrase in business. Unless you're opening a Starbuck's, MacDonald's or Wal-Mart you have very limited say in where to locate your business. If you're entrepreneur like me you care very much about your business location but are limited because you used a lot of your capital to acquire the tools needed to compete in your industry. Fortunately, I am able to set up my office in a small building located on the same piece of property as my home. The rent is affordable but the location is not highly visible given that I live off "the beaten path". The opposite is true for an Architect friend of mine, Bill. His office is located on a busy main street of America's hometown, Plymouth, MA. Literally hundreds of thousands of people pass by it every year. So, how do I get the same sort of visibility yet keep my rent at the status quo? A snappy web site! Thousands of electronic visitors will view my business through the median of the World Wide Web.

Sadly, this has yet to be the case. Gobsmacked by the lack of hits and determined to learn the reasons why I did extensive research into the matter. I learned that there are a number of reasons for the scarcity of visitors to my site. The first thing I learned was that keywords are crucial to your websites language. Despite the professionalism, creativity, promptness of service and affordability of Web Whizards, creators and maintainers of Moran Surveying, they are limited in the design my site, to the wording and attachments I provided. During my sites conception I was not aware that certain keywords particular to the surveying industry receive more hits than others. The following chart is a list of terms particular to the surveying industry:


Land
surveying
global monthly hits: 49,500

Residential
surveys
global monthly hits: 480
commercial
surveys
global monthly hits: 590
plot
plans
global monthly hits: 5,400
property
lines
global monthly hits: 22,200
property
corners
global monthly hits: 480
fences
global monthly hits: 3,350,000
property
monuments
global monthly hits:  0
abutters
global monthly hits: 720
neighbors
global monthly hits: 673,000
Surveying
global monthly hits: 368,000
Surveyors
global monthly hits: 301,000
















                                       (Global monthly hits obtained utilizing Goggles keyword tool)

Had I been savvier at the time I would have used fence, neighbors and Surveying more often on the main page of my Web Site. By simply inserting the following language into my website I increase the probability of hits during a goggle search.

"Moran Land Surveying (368,000) is often asked to determine the location of a common property lines (22,200) to insure that the placement of fences (3,350,000), pools, sheds and additions to homes do not encroach on a neighbors (673,000) property."

Keywords should also be utilized with any pictures that accompany your site. Consider the following picture of an instrument operator employed by Moran Surveying. This picture would be useful in a portfolio of past and present jobs. The caption incorporates the highly searched keywords, fence and neighbor.

A concrete monument (orange stake) set alongside the neighbors' fence is indicative of a break in the property line

Some might be tempted to Goggle the most searched worlds on the web and use them over and over in their web sites. Be careful, relevancy is the key, irrelevant terms may do more harm than good. I'll illustrate what I mean.

According to the web site, Most Popular Internet Search Words (Stewart, n.d.), the following words are among the most commonly searched:

# Monthly Hits 
# Monthly Hits 
# Monthly Hits 
Google
506,000,000 
Games 
277,000,000 
Lyrics 
277,000,000 
Yahoo 
506,000,000 
eBay 
185,000,000 
Mapquest 
24,900,000 

(#Monthly hits obtained using Google's keyword search tool)

Although the following description incorporates the most searched words on the web it screams unprofessional.

"The Jack Casey survey company specializes in determining the proper location for your proposed fence. Our firm will ensure you stay on good terms with your neighbor even if they are not the founders of Goggle. If you were to encroach on the Google founder's property they might scream Yahoo and denigrate you by picturing your home in some new game."

 
Obviously this goes a bit over the top, but you get the idea. Matthew MacDonald points out another pitfall of using irrelevant terms in his book Attract Visitors to Your Site, "search engines learn about these tricks almost as fast as Web developers invent them. If a search engine catches you using these tricks it may ban you completely relegating you to the dustbin of the Web (MacDonald, 2010, p. 13)." Furthermore, you also run the risk of being labeled a spammer by some vindictive web searcher with a large Twitter or Facebook following.

Now that you have determined the relevant wording the next challenge is to get your site ranked high with the major search engines. This is a bit trickier but still doable. There are a few techniques that will help you in this regard. Some are free others are not.

Like location, location, location one of the keys to higher site ranking is linking, linking, linking. Links are part of the ranking algorithm search engines use when preparing the final ordered list of relevant web sites. There are a number of mechanisms you can use to increase the number of and quality of links to your site.

Word of mouth is one way. Ask your friends, associates and clients to add your link to their site. Take my architect friend Bill mentioned above. He might consider linking me to his site if I reciprocate and link him to mine. However, this reciprocal linking can be bit tricky. Most professionals prefer to stick to advising clients on matters relating to their given field. They would rather not get caught up in tenuous negotiations between their clients and other professions associated with one of their projects. Don't become despondent over this fact you can link via social networks like Facebook, Twitter and LinkedIn

Another option is for you to make a list of the sites that relate directly to your industry. I'll use Moran Surveying again as an example. The following links are absolutely essential for my firm to accomplish an accurate survey of a parcel of land in and around the Boston, MA area. This list is by no means exhaustive.

MA. Board of Professional registration - Navigate to this site enter Land Surveyor into the top box and 41611 into the bottom box. The result will be verification of my professional license in the state of MA.

Yet, another way to increase your web sites links is to start a blog or a community. This has a number of advantages. Adam Singer lists a few of these advantages on his Top Rank blog. They include, becoming the go to subject matter expert and consolidating your professional presence (Singer, 2007). Building your community can be as simple as adding a page to your web site.

The above mentioned techniques are all relatively inexpensive or free depending on your present web presence. However, if your marketing budget will permit it, for a fee, search engines like Goggle and private Search Engine Optimization (SEO) companies will maximize your sites presence for you. They way Google enhances your web sites visibility is by advertising it in the margins once the keywords are detected in their search engine. They also scan the subject lines in their e-mail server and when one of your key words is discovered they again will post your website in the margins of the web mail page. SEO's use some of these techniques as well. The advantage of an SEO is that it is not particularly loyal to a specific search engine as Goggle obviously is.

To conclude, the location and hence the visibility of your web site is very important in generating leads for your new business. Realize that you can have the most attractive website on the World Wide Web but if it is not visible to the public it does you no good. Also realize this can be only a temporary situation and you have the power to rectify it. The first rectifying procedure should be the determination of the correct key words. Then spread the word about your site, tell all of your friends utilizing all available means like social networks and e-mailing. Add a page to your web site dedicated to blogging or community discussions. Lastly, if your budget allows seek a dedicated professional. You had the gumption to start your own firm, now it's time to grow it.

SFM

References:

Goldford, J. (2011, May 11). 4 Things You Wish You Knew About Google. Retrieved May 15,    2011, from Business Insider: http://www.businessinsider.com/4-things-you-wish-you-knew-about-google-2011-5

HSE. (n.d.). Health and Safety at Work. Retrieved May 24, 2011, from http://www.hse.gov.uk/aboutyou/webcom.htm

MacDonald, M. (2010). Attract Visitors to Your Site, the mini missing manual. North Sebastopol, CA 95472: O'Reilly Media.

Marckini, F. (2001). Search Engine Positioning . Wordware Publishing.

Singer, A. (2007, July). Web Community Building: Making It Thrive. Retrieved May 25, 2011, from Top Rank: http://www.toprankblog.com/2009/07/web-community-building

Stewart, D. (n.d.). Most Popular Internet Search Words. Retrieved May 5, 2011, from Most Popular Internet Search Words: http://www.jesus-is-savior.com/Miscellaneous/most_popular.htm

Top ranked Search Engine Optimization (SEO) Web Sites:
enettech

A note about these TOP RANKED sites. I use the term to mean sites that show up in the margines of an individuals Google search. These adds may or may not appear as time goes on. Their appearance on the fringe of the web search is extremely dependent on the fee they pay Google. This ranking was done in May 2011.